Join Skills Group in a hands-on Digital Marketing Manager role supporting Skills Institute. You’ll take ownership of impactful campaigns, influence digital growth, and help connect learners with meaningful education opportunities across New Zealand. This is a role where you can bring ideas to life, deliver real value, and work closely with a collaborative team that’s passionate about innovation, creativity, and learner success.

What you’ll be doing:

• Plan and execute multi-channel digital marketing campaigns

• Drive lead generation, engagement, and conversion activity

• Manage digital journeys across CRM, email marketing, social media, and websites

• Use analytics and reporting tools to track performance and provide insights

• Improve SEO, digital discoverability, and customer experience across platforms

• Collaborate with internal teams and agency partners to deliver impactful campaigns

What we’re looking for:

• 5+ years’ experience in digital marketing or a similar role

• Strong experience across paid digital, eDMs, CRM, and website optimisation

• Excellent communication skills and the confidence to build strong relationships

• A motivated, ideas-driven person who enjoys taking ownership and making things happen

• Strong analytical capability with experience using digital reporting tools

• Someone who enjoys variety, collaboration, and contributing to meaningful outcomes

Why join us?

At Skills Group, we’re passionate about helping people maximise their potential through vocational education and training. You’ll join a supportive and collaborative environment where your ideas are valued, your contribution matters, and you’ll have the opportunity to make a genuine impact through digital marketing.